This informal, interactive event explores the use of web technology within companies. The event includes presentations from Dr. Keith Mitchell (InfoLab21 academic), Sam Allcock (Custard Media) and Tony Foggett (Code Computerlove). A panel session will follow allowing delegates to quiz the three speakers about their presentations or other areas of interest that have arisen from the event. Delegates will gain an awareness of the opportunities available to build on their existing web presence.

#beyondw

Who should attend:

• SME owner/managers wanting to exploit their existing web presence
• Technology based companies delivering web packages
• Those interested in the future use of technology in business
• Companies wanting to take opportunities to use their website effectively
• Digital and creative companies

 Why attend this event?

• Hear a leading Lancaster University Research Fellow discuss current and future trends of social technology
• Listen to industry experts explain innovative ways to utilise your website
• Obtain knowledge into the use of creative web technology
• Get new ideas from the panel discussion and apply it to your business
• Gain insight into the future use of web technology amongst SMEs
• Network with local SMEs

Agenda

18:00   Registration, refreshments and cake

18:30   Dr. Keith Mitchell, InfoLab21 – TV is watching you! IPTV and 2^nd Screen

18:50   Sam Allcock, Custard Media – Search Engine Optimisation

19:10   Tony Foggett, Code Computerlove - Building Consumer Relationships in a Digital Age

19:30   Panel discussion, Q&A

20:00   Networking and close

Speaker/Panel Information

Dr. Keith Mitchell – InfoLab21

Keith is a Research Fellow within the School of Computing and Communications Systems at Lancaster University and Co-founder of 21media innovations ltd, a technology spin-out based in InfoLab21.  Keith’s research interests fall broadly into the areas human-computer interaction, context-aware computing and multimedia systems. In recent years, his attention has turned to next generation TV and content centric networks and investigating how knowledge pertaining to user activity can be used to inform personalised delivery of services to the viewer. Follow him at twitter.com/specialized or email at k.mitchell@lancaster.ac.uk

Sam Allcock – Director, Custard Media

Sam Allcock is co-owner and managing director of Custard Media. Custard Media is an online markeitng agency based in Preston which is growing fast with a client base including ecards.co.uk, 118118.com, viagogo.co.uk, ulsterweavers.com and protouch.co.uk. Sam started his career working for the National Computer Centre in Manchester for five years, learning about Software, Intellectual Property, Disaster Recovery and Vulnerability Testing. For the next five years he worked in house as an online marketing consultant for companies such as Accomodation For Studends, Laptops Direct and Memorybits Ltd. Sam is an online entrepreneur and has set up several successful businesses since leaving the National Computer Centre, such as a virtual PR agency and lead generation business

Tony Foggett – CEO, Code Computerlove

Tony set up Code Computerlove in 1999 which has now grown into a multi-million pound turnover business delivering award winning digital marketing solutions for clients including Matalan, HMV, Waterstone's, NUS, Crown Paints, PZ Cussons, Huggies, Butlins, Durex and First TransPennine Express. The business is now recognised as one of the UK's top full service digital agencies and a leader in its field in the North. Tony is also a board member of Vision + Media, on the council of Manchester Digital, on Manchester Metropolitan University’s School of Art Advisory Board and associated with many other regional bodies spending much of his time touring the North West presenting at seminars and taking part in round table debates. He is also helping the region to nurture up and coming digital talent, tutoring in and working with educational establishments throughout the North West. 
 

 Venue Details

Cotton Court (address on the right) is Preston's newest event venue and office space.  More information coming soon.

Delegates can submit panel questions via twitter #beyondw or email to c.hayes2@lancaster.ac.uk

Please contact Carolyn Hayes c.hayes2@lancaster.ac.uk or 01524 510465 if you have any problems with registering.

This is a collaboration between InfoLab21 and Creative Lancashire. 

InfoLab21's ISIS Project

This event is supported by InfoLab21 as part of the ISIS project’s regional events programme

About ISIS

ISIS aims to raise levels of ICT investment across the region by providing objective advice, guidance and appropriate ICT solutions to SMEs (Small & Medium Enterprises) throughout the Northwest, supporting business changes to minimise cost and maximise the benefits from ICT, both now and in the future.

ISIS is the first project of its kind in the UK and is delivered under the "Transformational ICT" product, part of the Government's Solutions for Business portfolio, a highly targeted, publically funded suit of products and services offering solutions to real business needs.

More about ISIS

Creative Lancashire is a service provided by Lancashire County Council through its economic development company Lancashire County Developments Ltd. Creative Lancashire support creative and digital businesses with a range of sector-specific specialist business development.